Is Blogging Still Worth it?

Is Blogging Still Worth it?

– There are over 1.94 billion
websites on the internet. There are over a billion
blogs on the internet. That's roughly one blog for every seven people in this world. There are over four million blog posts that are being published
each and every single day. Hi, everyone, I'm Neil Patel. And today, I'm going to
answer the question of is blogging still worth it? (upbeat music) Before we get started, make sure you subscribe to this channel. If you're on YouTube, click
the alert notification. This way, whenever I go live
whether it's on Facebook, LinkedIn, YouTube, you'll get notified. Now, the short answer
to this question is no. The long answer to the question is yes. Now, don't just shut off this video and stop blogging if you have a blog. In the traditional sense,
blogging is not worth it, of just creating text-based
content, cranking out a ton, and expecting it to do wonders for you. Here's what you need to do
if you want to still thrive in the blogging world
today and in the future. Number one, don't just
focus on text-based content. Traditionally, blogs were
just text-based content and that's what people would publish. And they would just
say, here's my website, here's a blog post, and that's it. And that's great, but you know what? Now, text-based content isn't everything. We all use something
called a mobile phone. This mobile phone, people
are using it to watch videos, listen to podcasts. So when you're blogging, don't
just blog text-based content. Create video-based content. Create audio-based content. Publish that on your blog. Also publish it on other channels as well. And that's the second thing
that I wanted to get into. Blogging is no long about just
putting content on your site. That content should sit everywhere. You may be wondering, Neil, but Google penalizes
for duplicate content. No, that's a myth. Google does not penalize
for duplicate content. They've stated it publicly, so you don't have to worry about that. So take that blog text-based
content that you have, also repost it on Facebook. Also repost it on LinkedIn. Right? You want to put it wherever you can. Heck, I would even create
a account, and repost it on Medium as well. Take your videos, put it on YouTube, put it on LinkedIn, put it on Facebook, put it on Instagram TV. Have you noticed wherever
you're watching this video, go to any other social
network, look me up, you'll see the same video. Why? Because I post the same
content everywhere. Some people use YouTube,
some people use Facebook. People are spread on all
these social platforms. I want to capture them everywhere. The third thing that you need to know is blogging on how it used to be, in which you just create
text-based content, you rank, you drive that
traffic to a product or service, collect leads, you do well. Blogging doesn't work that way anymore. Blogging is very expensive. And here's what I mean. Let's say you get these rankings. Then Google comes around,
they release a Google update. Have you noticed that the
people that get hit the most with these updates and don't rank as high, are the sites that aren't
updating their content? Look at Wikipedia. Whatever you search for, I bet you they're probably on page one. Why, because Wikipedia
is constantly updating that same article over and over again. Yes, maybe they're not doing
it, but the community is. The same will go with your website. If you update your content
over and over again, keep it fresh, up to date
with the latest and greatest, you're going to do better. But if you don't, you'll notice that your rankings will
continually slip over time. Maybe not your main page
or the parent pages, but your pages that are going
after long-tail phrases, those are the ones
that'll continually slip if you're not updating your
content on a regular basis. To give you idea, currently, I have three people employed full time, all they do is update my
old text-based content. If you do all of that, you'll
also find that blogging still doesn't produce as
big of a ROI as it did four, five, six years ago. And why is this? It's because no matter where people are and what they're using,
it's harder to convert them, especially on these mobile devices. Harder to convert them off of YouTube than it is from your own domain. Harder to convert them from
Facebook than your own domain, because Facebook wants
to keep people on there so they make more ad revenue. So this is the last tip,
and this will end up making blogging worth it
for you to continually do. You got to continually collect
emails and push subscribers. So you can use tools like or Hello Bar or Mailchimp. Use whatever you want. If you continually get these people to come back to your site, get them to subscribe. That'll give you a shot at
selling those people over time. If you don't sell them over time, it won't do as well for you. If you expect people to
just watch a YouTube video or a Facebook video, and
buy from you right away, it's not going to happen. That's why it's very important
to build that audience through email, push when
they come to your site, and get them to keep
continually come back, so that way you can
convert them over time. If you make those changes and you adapt, blogging is still worth it. If you don't and you just
want to focus on writing a text-based content, never
update it, write me-too content, and the same stuff that everyone
else is going to write on, you're not going to do that well. But when you change to
that fresh new perspective, that's when you'll notice you're still going to
get a ROI from blogging. If you need help with
your content marketing, generating a better ROI
and getting more traffic, check out my ad agency,
Neil Patel Digital. And if you have any questions,
leave a comment below. If you enjoy the video, share it, like it, tell other people about it,
and subscribe to the channel. Thank you very much.

36 thoughts to “Is Blogging Still Worth it?”

  1. Are you getting results in your business through blogging? If you are, leave a comment below with “yes”. If you’re not, leave a comment below with “no”.

  2. Blogging is still a great platform. Definitely very competitive and I believe more people should get into podcasting. However when people think something is dead, that could sometimes be a great opportunity to re-enter and grow your audience

  3. hey Neil,
    i couldn't agree more.. your right.. i speak for myself and alot of people, creating video content can be very uncomfortable but its that uncomfort that will produce growth, so for me im personally going to start creating video content and working with videographers because i want to produce good content for my customers and address different paint points while providing value and entertainment.. yes i enjoy writing but i think video and audio adds more of a personable element which creates a brand.. the more your seen as a brand the more trust you have .. thanks Neil.

    blogging definately does work.. there many bloggers today making great money who do text based only content.. but my niche is music and style, and its best i add more visual content..

  4. Hey Neil
    I really love your content and see you as a mentor. So I’ll like to know if you only had $300 about 30 hours per week to invest,no marketing or blogging experience what would you do/ invest in (now in 2019) to make money?
    Thx in advance for your answer and awesome contents.👍🏼

  5. Is this advice for someone who has multiple assistants or for one person. If it's just me creating the content then I would have to manage all those different platforms right? Would this still be a good idea for me?

  6. I've been creating a lot of video content but I am always confused on how to properly repost it on my blog. Say, a youtube video on best books for teenagers. Should I put the entire transcript on my blog or just a few words intro and the video? Entire transcript gets tough sometimes as I don't have the resources to caption all my videos but looking forward to your suggestions on this, Neil.

  7. Hay Neil, I am really a big fan of your videos thank you very much. Those are informative and helpful. At some point, I feel motivated too. I am a struggling blogger myself. If it is possible could you make niche blogging related video. Thank you again.

  8. Correcly stated Neil..was wondering since last many days about how to improve my blogs and came across this video..
    Thanks for the perspective.

  9. Another awesome video — thank you! Quick question: would it be viable to launch a blog focused on Elton John’s life & music in the 1970s? (I interviewed 100 musicians and friends of his for a 228,000-word definitive biography, which I can easily turn into a series of in-depth blog posts.) Then monetize through Amazon sales of albums/books/shirts/posters/etc., and give away a 15,000-word ebook Elton discography to build an email list, and sell my full Elton book on the site too? Or am I dreaming/40 years too late? THANK YOU, NEIL!!! 🙏

  10. I returned back here after your teaching in SEO and to be honest it worked for me and I am very happy bcoz a person appreciated for my work thanks a lot Neil.

  11. youtube content is replacing the blog content because people love to watch videos instead of reading

  12. Blogging is dead
    Kidding- this year 70% of my income was from blogging but Neil is right it's really important to at the very least make sure you're building a list and if possible throw short email sub only podcasts on anchor or free YouTube video content

  13. Where does it state that google is not penalising site for multiple content? Genuine qns. Tks in advance for answering!

  14. Right from Ancient books to Digital text based content, it's still working. If the content is new and useful, there is a space for you.

  15. Hi Neil, I totally agree with you. I think the idea of engagement remains the same, but strategies evolve over time.

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