Event Registration Software – Cvent

Event Registration Software – Cvent


At the Company Investment Institute, being a financial institution, security
of finances is the upmost importance for us. I found Cvent to be the most secure in our
searches specifically how it hides credit card information and you’re only able to see the last four
digits which for us was really important to make sure that no fraud was taking place
either in house or out of house. Going to an online system where everything was secure and safe and easy
for our members was something that really eased the time. The major advancement with Cvent is something called refID which
is tracking people’s registration either via the email finding out which email was the most effective allowing
us to test different email types. And also go along that with refID is using it with different websites. So we can actually know what website or perhaps
an advertisement that we’ve placed online, knowing which one was the most effective and
has a higher ROI for us. And as the technology in the world advances, it’s great
to be on the cutting edge of that.

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