Apple and Intel Are Breaking Up

Apple and Intel Are Breaking Up


Close your eyes and picture something with
me for a second. Come on… close em. It’s September 1999. The air is brisk with dog days nearing their
end as I’m driven by my mum to my new elementary school to continue my second month of first
grade. I enter the new, staggeringly spotless computer
lab at my school and my eyes glisten with excitement upon seeing an entirely fictitious
Power Mac G4 because this entire story is made up. I press power, hear the famous Macintosh boot
chime, and realize this computer is going to change everything. There’s a lot of hubbub about Apple ditching
Intel and the x86 platform in favor ARM (which is the instruction set Apple has been using
on iPhone, iPad, Apple Watch, and AppleTV since inception (okay, so the first AppleTV
wasn’t ARM but we don’t talk about that (or should we talk about that? I still have mine from 2007—lemme know in
the comments below if you want to see a video on that)). With this rumored transition to ARM on Mac,
Apple would presumably develop custom-designed processors just like the iPhone’s A-series
chips, but specific to the Mac. I think a lot of people believe Apple’s
innovation has flattened out or that they’re not trying anymore. People said this very same thing in the late
90s but Apple proved them crazy wrong by developing the fastest home computer on the planet that
absolutely crushed any Windows Intel machine from the era. Back in 1991-1993, Apple’s chip architecture—which
had been in use since the original 1984 Macintosh—was aging rapidly. Their Macintosh lineup was still wicked fast
and running on the 68k family of microprocessors, but they were becoming bulkier, hotter, and
more expensive than ever before. Apple was trying to squeeze as much processing
power out of the old technology as possible and it showed. Wintel computers (that’s a Windows-Intel
computer btw) were less expensive, far more efficient, and were catching up in the speed
department. Apple CEO John Sculley had commissioned an
internal project called “jaguar” to develop a new four-core RISC-based CPU designed to
succeed the Motorola 68K chips. But this would mean no backwards compatibility
for old software and without the market share to force people into the new machine, they’d
have created a platform that died before it was born. And in the 80s, Steve Jobs had already made
this error with Lisa an insanely powerful computer that was made useless due to the
lack of software. Luckily, a veteran engineer at Apple, Jack
McHenry, saw the new, incompatible computer was doomed to fail and started the “cognac”
team. Long story short (and it really is a very
cool story), McHenry’s team developed a RISC-based machine that was able to run old
Macintosh 68K software with essentially full compatibility thanks to an incredible hypervisor
emulator (it was one of the first computers ever to do this well by the way) and the PowerPC
was born. For over 10 years, Apple was making hardware
with an extensive software library that absolutely obliterated any Wintel machine in its path. In fact, that 1999 G4 I mentioned at the beginning
of the video was the first personal computer with a gigaflop of performance and it made
such a mockery of Intel’s Pentium III system in terms of the operation—at over 2x the
speed in many workloads—that it was actually less expensive to own and operate over time
than even the best Intel PCs. The PowerPC architecture, like the 68K platform
before it eventually met its demise and Apple, well… [insert Jobs clip] Intel
CPUs were more efficient per watt, ran far cooler than PowerPC, and showed far more forward
facing potential. And it was a good move for numerous reasons. Sharing an x86 platform between Windows and
Mac made apps more easy to port between systems, allowed the Mac to run Windows natively through
Boot Camp, permitted the Mac to integrate into the business and enterprise market for
the first time ever, allowed for increased system stability, and more. But it also came with some huge drawbacks:
Apple’s hardware advantage that existed with PowerPC was gone. Apple was a systems builder and moving to
off-the-shelf parts limited Apple’s design capabilities; it required that all performance
benefits be made in software optimization since the hardware was the same as everything
else on the market, the hackintosh market flourished with reverse-engineered and custom
EFI kernels, and Apple became beholden to Intel’s update cycle. So ARM—why would Apple care to move to it? And why should you care? 1. Apple can continue its quest of vertical integration
and supply chain control. Apple won’t be waiting on Intel to release
new products and we won’t be waiting on Apple to integrate those new Intel products. . It allows Apple to have a unique market
offering. Nobody else (at least, not for a while) will
be making flagship ARM computers. Microsoft has attempted albeit unsuccessfully
in part because they require backwards compatibility and enterprise support (both of which Apple
has a history of disregarding). . Unit cost decreases. Intel is a ripoff because they own an essential
monopoly and while AMD is giving them a run for their money, they’re still the defacto
supplier of enterprise hardware and the prices reflect that. The tray price of the dinky little 8-core
Xeon in the new Mac Pro is $749. That’s insane. In theory, Apple could reduce the price of
their machines and become cost-competitive with low-margin PC manufacturers but with
better hardware. Would modern Apple do that? I hope so, but they almost might maintain
pricing and just increase their margins. . The hardware may truly be better. If Apple’s current silicon is anything to
go off of, they’ve demonstrated extreme proficiency in chip design and they continue
hiring some of the best SoC engineers in the world. I don’t think that’s a coincidence. Now, don’t expect a complete transition
to happen on day one. Steve Jobs said in the 2005 Macworld keynote
that moving from PowerPC to Intel would take a few years and Apple actually got it done
faster than expected, but I’d expect the same for ARM Macs. This new Catalyst project, which ports iOS
apps to x86 Macs is a great way for Apple to test emulation and app compiling and allows
developers to get comfortable with the Swift coding language. It also allows customers that own existing
x86 processors to run most of the software that will be available on ARM Macs for a smooth
transition over to different platforms. . It will pretty much kill-off hackintosh
computers even though Apple probably doesn’t care about as much as people think they do. . In theory, it will allow for much better
battery life as the RISC-based system will be more efficient and generate less heat. Maybe we can finally say goodbye to thermal
throttling on Apple comptuers. . There are potentially massive security benefits. . There could be multi-platform app purchasing
since the OSes will share similar code bases. So you buy an app on your iPhone and it works
on the iPad and Mac as well. And if all the platforms are easy to develop
for, the number of quality Mac apps should skyrocket. I could go on. And that’s not to say that this thing doesn’t
have potential downsides. There definitely are. It’s a huge gamble for Apple with exponential
increases in R&D with no guarantee for return and at the end of the day, Apple is liable
to its shareholders. They’ll have to maintain a competitive edge
on x86 and Windows ARM machines and continue innovating for years to come—they can’t
rely on Intel to do the work for them. Apple also may erroneously seek power over
compatibility and if the Catalyst transition isn’t a smooth one, things might be buggy
for a number of years, etc. But I think this future is brighter than it
is dull. I hope that Apple can ditch the often-accurate
stigma that they’ve become anti-consumer, overpriced, and incapable of innovating. There are people out there that don’t even
know Apple used to make the fastest computers in the world. And as a life-long Mac user, I’m hoping
Apple will finally live-up to Phil Schiller’s famously smug and unfulfilled words.

100 thoughts to “Apple and Intel Are Breaking Up”

  1. This is a great video explaining what is happening with Apple and Intel. Can’t wait to see your review when the Mac launches with ARM processors.

  2. I think it's way too early to say this is happening. I'm sure Apple wants to make more money by keeping as much of their production in-house, but Apple moves really slowly. As soon as it's announces will be the best time to say intel and apple won't be working together anymore. Also Intel brings out new CPU's nearly every year. Apple is the one that takes a long time to integrate them.

  3. This is just another good reason to move away from Apple there is nothing there that can not be done for less money on other machines Hay if any thing goes wrong with the Apple you can AL-WISE go to the Genus Bar where they will tell you to buy a new computer never mind that it is an easy fix there first response is to take the computer to the back and maybe open it but they will come back with you must bu a new one

    Not for me not any more

  4. WOW.. We are living in a time of Big change! I thought I saw it all growing up, seeing comodorres and amigas replaced by 286 and 386 PCs.. then came the pentium and 3dfx – just about that time one of ID Softwares head honchos started working on something called Occulus Rift… FFW 20 years and Intel is loosing marketshare, 3dfx is nowhere to be found and instead of a classic pci sound blaster, u nowadays go and buy a Pci-ex Ai chip from Nvidia.. Talk about mind-blowing XD
    My point: Embrace it!! And ride that wave!!! hahah

  5. Could. Could. Could. Every point you raise is a « could ». Could it get cheaper? The answer is no. Could it remove thermal throttling? The answer is no, better thermal design will. Apple parting way with Intel is just a stunt to increase there profit. Not that I see a problem there, that the goal of any company. But they going to sell us something as innovative, when it’s not and crank up their price. And that’s the problem. People are getting tired of Apple and their lack of transparency

  6. "There are people out there that don't know that Apple used to make fastest computer in the world". Long time ago in the galaxy far far away… Actually PowerPC computers are still fastest and more advanced. And Power processors cost a lot more then top of Intel.

  7. don't really care if you can run Linux easily on it. unfortunately it's no longer the case for macbook.
    To be honest, I don't really care what the arch Apple uses (As i only use Linux). but i care what makes the arch competitive.
    Apple can make it competitive for a while, but for next 20 year? I'm not sure.

  8. Going to arm: they will probably INCREASE prices. And the best part: no possibility of 3rd party real repairs… They are trying to force all 3rd party repair places out of business.. Grab parts from china because they "might" be counterfeit… And when APPLE decides that your $1000 phone or $1500 phone is end of life, you just get to buy new ones….

  9. arent RISC processors always slower than x64 ??? They have reduced instructions, that means that in complex programs like video editing, vfx, video games, CAD etc. they will always be slower than x64, because they physically have less instructions and those instructions have to be emulated ??

  10. Apple finally making the switch to ARM/RISC would maybe finally put enough pressure on microsoft to release their Windows x86 on ARM projects that they've been "releasing soon" for the past 3 years.
    Been waiting for these really intensely as the Batterylife is really abysmal on intel compared to arm.

  11. It's not just Apple, Microsoft is also looking to ARM as the future. So Intel is in trouble in the future. They won't go away overnight, but their days are numbered as ARM is looming on the horizon.

  12. Quinn, all these years I thought it was just you making videos all by yourself. Your 'high end special effects' made me re-think that. I don't know if that's a compliment or not. Take it as you will. '

  13. Now who is going to pay good money for rotten quality, bad service and on top of everything a cheap consumer electronics ARM cpu?

  14. I would not own an Apple Computer. I would rather go without a computer. Apple is trying to put small business 3rd party repair shops out of business. That's just wrong!!

  15. 8:20 What security benefits when Apple can just use the Mill Computing processors, which has 33 ipc and invulnerability to Spectre exploits?

    I thought so….

  16. I would like to see a renaissance of alternative architectures. I was not happy to see the Mac go to Intel and have never bought a new Intel Mac. I don't want to support Intel as a company.

  17. Apple will still be perceived as anti-consumer because no matter what they won't change their behaviour towards repair shops.

  18. 6:50 I'll believe it when I see it. Until then, I expect Apple to increase their profit margins.

    8:20 If by security benefits you're referring to the IME controversy, I don't see Apple being any better. I'd expect Apple to do something similar, especially since they've already implemented the anti-repair check within certain devices.

  19. They should use Ryzen for iMac and MacBook Pro and Threadripper for iMac Pro and Mac Pro and Arm for there lower powered MacBooks.

    Or if they actually go back to all out risc like they had before Intel they could team up with IBM again or another path with AMD.

  20. If Apple ever does an ARM mac… well… bye bye Apple
    I work with Docker, and, uh, Docker uses virtualization to run x64 containers
    So yeah

  21. I suppose this is to further lock down their ecosystem with ARM. As x86-64 is mostly an open platform (as in “you can install whatever OS you want”), I bet Apple doesn't like that.

  22. It's brighter if they lower the cost of their systems. They are ridiculous right now. The only reason I'm using one is Logic Pro….andnim not sure that's a good enough reason.
    I'm only using logic because it has a couple features implemented in a specific way that work for me. However, I could easily switch to another DAW and use the current Logic Pro for these features alone when I need them, and then port over to a Windows-based DAW.
    For audio right now, Mac or Windows pretty much both do pretty much all you need.

  23. Apple will fail with there ARM . It has been proven before and soon it will happen again. Look at all the game consoles they are all running on 86 platform simply because there are many chips ready to choose from. Apple will tray to reinvent the wheel and hot water but on the end it will probably cause them damage. In order for Apple to be successful they need to adjust pricing accordingly every year and discount older products. This is something that they keep forgetting . Currently Apple is a status only they are way overpriced. In the future once they are on ARM cpu this will make them completely useless. The battle between RISC and CISC was long ago won by CISC not only on the PC market but also on Console market . People that use desktop and Laptop expect performance out of the computer not battery life and this is where RISC will fail again.

  24. After seeing all the genius bar scam videos about unrepairable laptops, Apple will never get my money again. I just purchased a Microsoft Surface Studio and if you had told me 20 years ago that Microsoft would be the innovative company I would have laughed but here we are.

  25. it will be great for web browsing 😂

    reason to never touch Apple platforms as a developer is backwards compatibility

    performance is tricky, they'll port a few key apps and ensure their performance is at least equal, and iterate on their own hardware to make sure that happens, beyond that, performance won't be great

    this move will also end Bootcamp, Windows won't be running on these ARM devices

  26. Well this move better be financially beneficial or else they won't innovate and seek the most profit delivering operation again. Just like how they are operating now

  27. They been having a problem for years with Intel. I never understood why they haven't partnered with mediatek

  28. ARM will be Apple back in the path they took when they fired Jobs… X86, especially with the Intel security problems and a strong AMD will be leading innovation, while being alone on an exclusive ARM flavor, Apple may but more GHZ to say it is faster, but here will be less flexibility and extensibility for users… If people are sticking with MacBooks from 4, 5, 6, even 8 years old models because they are more functional for them than the newer models guess what will happen when they pull the trigger on the switch… And people who have workflows with Linux and Windows, as their ARM offerings lack any support for third part OS (And I can see a use for Ubuntu on an iPad…). It will be the beginning of the end for Apple, at least as a praised computer manufacturer…

  29. Competing with Intel / AMD laptop and desktop CPUs with ARM will be harder than you're implying. Existing ARM processors are super-optimized for very low power, moderate performance operation – the iPad is basically the peak of ARM performance. This is a pretty similar idea to building ARM server chips – a couple companies have been working on it for years, and products exist but they're mostly not competitive. Apple certainly has the resources to produce better stuff than any of today's ARM server vendors, but the first couple years of ARM Macs won't be winning any benchmarks.

  30. That's so sad but it's like IBM and PowerPC. But then there's the future- ARM! Apple ARM to be exact!:-)
    Though good bye amazing Windows games and amazing windows games in VR (like Valve Index)

    See you all in heaven.
    God bless, Proverbs 31

  31. Hopefully Apple offers affordable products! Apple its a ripoff Ponzi scheme. They don’t want to go cheaper. Isn’t Intel fault that Apple products are expensive. What Intel has to do with iPhone prices jumping from 650$ to 1500$? What Intel has to do with Apple 1000$ monitor stand? And people still buying? 😂🤣😂🤣!!! What Intel has to do with Apple maxing iPhone batteries replaced only by guess whom? You got it. Apple. What Intel has to do with Apple making each year its products harder and harder to repair by anyone else except Apple stores. They want to overcharge you when you buy their products, they want to overcharge when you use their products, they want to overcharge you when you repair their products. So you and the rest of sheep keep accepting to get screwed by Apple. Proud user of Apple products! Proud of getting screwed? Spare the irony please.

  32. Not sure why I started watching this video. I'm pretty sure that only people who live in the Apple universe will use desktop Macs in the future. They have pretty much zero upgrade path and they're way too expensive. Going to stick with self-built windows machines. LOL, I had wintel at first but realized my next machine will have a Ryzen chip instead.

  33. Apple will never entirely switch to ARM until it becomes a standard in the PC industry. They can't afford doing their own thing in the PC industry anymore. Doing so would kill off the Mac.

  34. Quite some inaccuracies about the PowerPC Apple computers:

    1. The chips were not designed by Apple, they came off the shelf from IBM. So there was little change in that regard when moving to Intel. Same went for the Motorola 68k line btw.

    2. "smoked Intel's Pentium 3 in comparisons, sometimes ahead almost 2:1": true, but only against the Katmai chips, which weren't much more than glorified Pentium II in Slot 1 with external cache. When Coppermine Pentium 3 chips came around 2 months after the G4's release, the advantage was slowly waning while starting to show the drawback of the PowerPC: it ran pretty hot already, just like the 68K did before. By mid-2000, Apple was starting to lag behind due to the AMD Athlon, and by 2001, it it lagged more and more behind Intels and AMDs offerings. The processors were powerful and had a great IPC for their time, but their clock speed was too low and couldn't go past 1 Ghz when Intel and AMD were racing to 3Ghz, nullifying the IPC advantage they had at release.

    3. "Apple's performance advantage went away went they switched to Intel": It was long gone by then, very long in fact. IBM just couldn't keep up with Intel and AMD, especially in terms of power efficiency. The G5 was so hot and power consuming that Apple had to retract the promise of a mobile computer, as IBM couldn't bring the consumption down enough for it. In 2006 the Intel Core 2 Duo didn't just leave the Athlon 64 in the dust, but especially the PowerPC 970 line in the G5, which got already soundly beaten by the Athlon 64. In fact, a Mac Mini from 2007 beats the much larger and power consuming G5 from 2006 in the benchmarks.

  35. Your gushing review of the Mac computers in the late 90s is at odds with how I remember them. They were crap computers that portended the death of Apple. And this was borne out by Bill Gates bailing Apple out in the late 90s. The only reason Apple is a success today is Steve Jobs came back to lead the revival of Apple and the development of massively successful alternative product lines.

  36. I have a rare Power MAC G4 with a PowerPC 7400 chip running at 500Mhz with a dedicated FireWire port on the motherboard.

  37. Apple would be stupid to ditch Intel on the desktop at the moment. While they have the best IPC of all the ARM chips, they're still a ways behind Intel and AMD's best. Bootcamp is also a huge selling point for Macs in the professional environment. Apple is making the same mistakes that led to their irrelevance. If they're making a change, it needs to be to AMD. AMD APUs would make for an awesome Mac mini or MacBook and Ryzen would power through content creator workloads on the desktop.

  38. the PC space is seeing ARM laptops with Qualcom SoC's so i don't imagine the hackintosh space will stay dead for long. some very clever people out there behind the scenes also the business space has massive ARM based servers, so apple might keep that market?

  39. There is however the elephant in the room that if mac move to arm they could also make all apps for mac only available through the app store, like on iphone and ipad so they can maintain total control as they like to do…

  40. Apple really need a visionary like Steve Jobs again, he was the driving force behind Apple and its innovations. Look at what Apple did between 1977 and 1984 when he was ousted, then look at what they did between 1984 and 1998 when he returned. Think of all the amazing products Apple released between 1998 and 2011. What new product lines have Apple released since 2011? I'm talking about major new product lines. All they've released is the Apple Watch and the HomePod. Their computers have remained vastly unchanged since 2012 with a few exceptions.

  41. Data centres already use 128 core ARM processors! Better than intel Xeons…. this comment was most liked placed by an arm chip. Intel will die soon enough. 🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤡🤡🤡🤡🤡🤡🤡🤡🌍🌍🌍🌍🌍🌍🌍

  42. I'm sure it is in other comments but I'll add it. The Power Pc architecture was mainly developed by IBM with help from Apple but the major architectural stuff was IBM. Any hardware level performance improvements mainly came from IBM and by the time the G5 released the advantage of Power pc had been eroded by the x86 competition from AMD, just months after the G5 released to acclaim about how fast it was and being the first mainstream dual core the AMD Athlon 64 x2 realesed and destroyed the G5 in most workloads. For me this was the beginning of the end for IBM's role in Apples computers, by this point they were hot and inefficient and by 2006 Intel released Core 2 and that really was it for IBM.

    Apple have more than enough precedent in this area and the move to ARM for the laptop market has been long suspected… And it really is just a case to see if they can get the processors to where they need it to be for the heavy workloads as RISC isn't necessarily a good fit for everything.

  43. As someone from the UK it was the biggest scandal ever that ARM was allowed to be sold…..Apple or Intel would never be allowed to be sold into foreign hands.

  44. There's a good dozen misconceptions in this video about the ARM platform that kind of bother me, but besides all that, in a way, I want to be happy about this. The ARM platform has been misunderstood, mistreated, and otherwise ignored since it's inception with ACORN computers. I have always said that ARM is the way forward, that one day ARM will replace all other processors because, quite frankly, it's simply a more capable platform, as well as more energy efficient.

    The reason I'm hesitant about what Apple will do with it, is that it's Apple. ARM is more cost effective, but will they make it that way? Arm generates less heat, but will they make it that way? ARM has seen a HUGE upsurge thanks to SBCs in both business and home applications, but will Apple drag this into the dirt with their bad practices? It's too early to tell, but I'd like to say I'm cautiously optimistic.

  45. Before they can make top of the line CPU's for hard productive workflows they have to use intel or amd cpu's and hackintoshes will not die.

  46. I never had a Mac before but I am planning to buy one next year or the one after that. If Macs switch to ARM that would be GREAT news for me! I like ARM, and I don't personally care about compatibility for the sole reason that I don't have any previous software to care about, on that platform. I've been using Linux for ~5 years now and I'm pretty sure that all the apps I'm accustomed to will be available on ARM Macs in no time (since they already are cross-platform, some even already work on other ARM devices). I would even postpone buying one until an ARM version is available. I'm not in a hurry, my main PC will still be my desktop (you know, gaming…) so I can wait.

  47. Well now that Power9 is open sourced, is there a chance that they'll use it for high performance Mac Pros whilst the Macbooks use ARM?

  48. ….apple now will wait for ARM updates and upgrade in design; "everybody else" (Dell, Lenovo, Samsung, Asus, HP, Huawei, Toshiba….etc.)? will or can make the Same transition to ARM as Timmy will; ARM will be tooooo happy to sell core design license to "the others". Just as the smartphone industry transitioned from the 32 bit chipset to the 64 bit like apple, the others can do the same for PCs too.

    It's going to be interesting for sure.

  49. Great video, although you didn't touch on the fact apple and ARM have a history together that goes back decades, back when Britain had Acorn computers, Apple bought shares in ARM (Acorn Risc Machines) as a joint venture with Acorn Computers 🙂 would be cool to see a video touching on some of that history!

Leave a Reply

Your email address will not be published. Required fields are marked *